Branding for Upper Deck Sports Bar-Restaurant


  • July 2014 - April 2015

Project Description

Established in 2004, "Upper Deck" was a sports bar-restaurant that was located in the popular night-life district of downtown Montréal. The owner wanted to erect an illuminated sign of the bar's logo approximately 10 feet above the entrance staircases where you can see it from one end of rue crescent to the other. He has also requested a design of a logo that would suggest the shape of a basketball. Hence, the bright orange color and a spherical shape have been applied to the theme of the bar's image.


Image Gallery (click thumbnails to enlarge)

  • Categories:

    • Branding
    • Print Design
  • Client:

    Mr. Louis Gagnon (Owner)