- July 2014 - April 2015
Cherelle was founded in 2009 as a company that provides its clients a brand of luxurious and yet affordable jewelry with designs that involves jade and diamond supported by precious metal. The design of Cherelle's identity is based on the concept of the "4 Cs" grading that both precious gems share in similarity. The design of a classical theme was requested by the client that the image of the company should induce an image of luxury and integrity for their product and service.
Upon the launch of the Cherelle brand, the client wish to establish a sophisticated identity of the company and has requested to promote such image online with an animated Flash website. It acts as an online catalogue of the brand's signature jewelry pieces and as well an information gallery that will perhaps educate its customers about the various kind of jade and gems.
Cherelle International Group (HK) Ltd.